Cooperative tactics are as important as business tactics for driving growth in small credit unions
Recently I came across a new term that the NCUA has coined: “Leapers.” I am waiting for some clarification on some of the characteristics used to apply the label, but the gist is “leapers” are credit unions that have recently negotiated the transition from being a small credit union to one that might be considered big. Has anybody else heard this term? Can you fill me in on what constitutes a small credit union today? How far up the scale do they have to jump to be a big one? Or how fast do they have to go from one to the other to qualify as a leaper?
The problem with assigning labels
This is one of the problems our industry has today—labels that seem to imply a judgment call as to what is good or bad about our operations. Big sounds better than small. Leaping forward sounds better than the slow and steady move forward. But there seem to be no rules attached to assigning the label, so everyone wonders the same thing. Am I big enough not to be called small? Am I growing fast enough to be a leaper?
And worst of all, do I satisfy the opinions of others when it comes to being relevant? We are crippled in our thinking today by trying to be relevant to almost anyone other than our members. Are we relevant to our peers? Are we relevant in the eyes of the NCUA? Are we relevant in the concerns of our competition? Are we relevant in the minds of our local business leaders? Are we relevant to anyone?